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The diagnostic

Eight dimensions. One structural picture.

# Dimension The question it answers
01 Positioning Is the company attracting the right customers, or is the market signal sending the wrong ones?
02 Customer Quality & ICP What percentage of customers are profitable? What do the unprofitable ones actually cost?
03 Revenue Architecture Is growth coming from new customers or existing ones? Where is revenue at risk?
04 Pricing & Value Architecture Is pricing aligned with perceived value, or is discounting propping up revenue?
05 Unit Economics Where does the business actually make money, per customer, per product, per channel, and where is it losing it without knowing?
06 Growth Model Integrity Is the growth mechanism the company believes in actually what drives growth?
07 Accountability Structure Where is ownership unclear, and where do decisions get made by nobody?
08 Incentive Systems & Decision Logic What does the system reward, and is that what actually drives profit?
The output

What you receive at the end.

The diagnostic document shows the status of all eight dimensions, depth analysis on critical ones, and the quantified upside of each structural lever. Below is an excerpt from an illustrative case.

Illustrative diagnostic · DTC Skincare · Anonymized
Sample diagnostic output
Investment

Products & Pricing

Entry point
Diagnostic Entry
€1,800
  • One dimension in depth
  • Identifies where the visible pain sits
  • Shows which dimensions it directly connects to
  • One structured diagnostic document
Diagnosis + structural oversight
Diagnostic Oversight
On request
  • Everything in Diagnostic Core
  • Structural oversight during execution
  • Neutral perspective on implementation decisions

Prices in EUR. USD available for non-European clients.

If something in your business is structurally off, the earlier it is identified, the less it costs.

Start with a conversation